A virtual WIC companion that enables participants to fully utilize PA WIC’s resources and empower them to develop lifelong healthy habits.
Our Solution

Our Client

Pennsylvania WIC

The Pennsylvania Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides food vouchers, nutrition services, breastfeeding support, and other health resources to mothers and children from infancy to age 5.

Their goal is to help all of the 400,000+ eligible PA residents develop long-term healthy habits. However, a number of barriers prevent families and children from staying in the program past their first birthdays.
Our Client

Infants and Breastfeeding Mothers

Food Benefits: ~ $150/Month

84% of eligible infants

Pregnant Women

Food Benefits: ~ $70-80/Month

54% of eligible pregnant women


Food Benefits: ~ $40/Month

38% of eligible children

Our Process

Exploratory Research

We conducted 100+ interviews with PA WIC participants and staff. This led us to a number of insights that guided our design process.


Over a 3 month period, we conducted a 4 week long longitudinal study and multiple rounds of usability testing to develop, improve, and test an SMS chatbot and App prototype.
A timeline of research experiences